Keys Looking for Summer 2013 Interns
As a college student, you are just trying to figure out what fits you best as a career. When you move along to the junior and senior years of school, the studies focus more on specifics in your major and possible job avenues that are out there after graduation. Being a Sport Management, Marketing, Communications or Business major normally has an internship involved in the course requirements. That is where the Frederick Keys come into the picture.
The Keys are seeking outgoing and driven college juniors and seniors that want to pursue a career in sports for our Marketing & Business Internship. Meant for students who are seeking an internship for credit, the Keys offer a great program to those looking to get their foot in the door in the industry. Along with experiencing the marketing side of the organization, you get to take place in community relations/appearances and more.
The complete job description is up on the Job Opportunites link under the Harry Grove Stadium tab on www.frederickkeys.com but to help you better understand some facets of the program, here are some highlights of the responsibilities you will have.
Promote the Keys and its various events and promotions in the community through the distribution of marketing materials & pocket schedules. This a very important aspect of sporting organizations. Whether it is going downtown to handout fliers for specific theme nights or delivering pocket schedules throughout Maryland, Virginia and West Virginia, the Keys are always on the prowl to get out there and market ourselves. In 2012, the interns helped distribute over 275,000 pocket schedules to different areas, which was a big reason for our increase in attendance. A new addition this year is being a part of the Keys Street Team. During game days in the early afternoon, interns will go out to parks, playgrounds and pools in the area to get kids and families and excited about Keys baseball.
Execute pre-game, in-game and post-game promotions. This is one of the unique parts of the job. As a part of the Krunch Bunch, you will have the opportunity to not only sign up fans for our on-field contests, but set them up on the field as well. Although a lot of the games seem easy and fun, this is one of the responsibilities that demands full attention. With just two minutes to get on and off the field during the half inning, you need to show hussle to get the promotional props in the right spots before the game begins as well as picking them up afterwards. It is a crucial part of the game presentation that needs to be sharp for it to be effective. Other parts of this include helping out with kids run the bases post-game, signing up contestants throughout the game and grabbing the props a half inning beforehand to get everything in place. The picture above is two of our 2011 Marketing & Business interns shaking their Keys. After the 7th inning stretch inning every game, all marketing staff gets up on the dugout and shakes their keys to the traditional song.
Develop theme nights and decorate the stadium and prepare for the various theme nights throughout the season. Wearing costumes during theme nights really adds a lot of atmosphere to the fan experience and that is why we are here. To make the experience the best we can every night for the fans. In the minors, it is all about the people that attend, not the team. Fans will still come to game even if they don’t like baseball for the atmosphere that we offer. It is imperative that you have no issues dressing in costume and being a little goofy because there are plenty of theme nights that involve costumes (Superhero Night, Disney Night, Christmas in July, etc). Helping make a theme night grow makes it more enjoyable for the fans and can be very rewarding for you. We take a lot of pride in our wacky theme nights. Shown above are costumes from our Six Months ’til the End of the World Night, which was up for a couple of promotional awards in 2012.
Assist in the advertising and execution of two sessions of the Keys Youth Baseball Camp. Another enjoyable opportunity of this program is Keys Baseball Camps. Twice during the season, we hold two youth camps for kids ages 5-10 that need to be staffed by the interns. Keys players are at different stations around the stadium, teaching kids the basics of hitting, baserunning and fielding. Helping assist the players at their stations along with making sure the kids get from station to station without losing someone is a big part of the job. Before the camps begin, you will go out to different little league games to hand out information on the camps.
Operate the Keys Group Services signing up fans for new Frank Key’s Army Program and help raise money for Keys charity – Frederick Keys Care at games via the Wheel of Fun and 50/50 raffle. On the days that you are not helping out with on-field promotions or signing up contestants, you will be working one of two stations. Our new Frank Key’s Army Program is named after our mascot Frank Key and Francis Scott Key. When signing up, fans will receive a Keys rally towel and other perks that come along with joining. Also, as seen above, there is the Wheel of Fun. For a $1 donation to our charity, Frederick Keys Care, you can spin the wheel and win a prize anywhere from a baseball rubber ducky to a bobblehead doll. Getting people to spin the wheel by being outgoing and inviting is something that we look for rather than someone on their phone behind the table.
Lastly, this experience gives you the chance to meet some great people and work with friends you may keep in touch with for a long time. Networking is an integral part to the sports industry and you never know who you might meet. The 2012 intern class briefly touched on their experience.
Caitlin Fox (Virginia Tech) – “This internship opportunity with the Keys gave me a great chance to get my feet wet in the world of sports marketing. I gained invaluable experience, not only in marketing, but all aspects of running an operation such as the Keys. This internship made for a great summer, spending days watching and working in baseball with great people!”
Michael Anders (Northwestern) – “Working for the Keys was one of my favorite internships I’ve done so far. Everyone was very friendly and I learned a lot about sports marketing and business. When I requested to enhance my experience by shadowing the radio broadcasters, I was given the opportunity with no questions asked. It was a very worthwhile experience and I had fun every time I went to Harry Grove Stadium.”
Sean Weddell (University of South Carolina) – “My experience interning for the Frederick Keys this past summer was a wonderful one. I was able to learn many aspects surrounding minor league baseball including promotions, marketing and community appearances. I thoroughly enjoyed coming to work everyday for the Keys!”
Blake Maraoui (Virginia Tech) – “Interning with the Frederick Keys helped me develop the people skills to understand how to relate with fans and improve their game experience. A positive attitude and emphasis on treating fans with respect and courtesy is reciprocated, and that is a lesson that applies in all arenas of life.”
Dan Hollister (Towson University) – “The Frederick Keys Marketing Internship was one of the best experiences I’ve had. If you love sports, you will love Interning for this great organization. The entire staff does a great job and will help prepare you for a career in the sports world.”
Lauren Peck (Elizabethtown College) – “My summer internship experience with The Keys was truly a great one. As the summer progressed, I found myself getting comfortable in multiple aspects of minor league baseball, from delivering promotional material, to interacting with fans. Frederick is a special community and as the summer went on, I found myself developing relationships with our season ticket holders. It was great to meet the fans and see so many of them who dedicate their time to supporting the Keys. The staff at Harry Grove Stadium made me feel like I was part of the family from day one, and I never felt like I was “just another intern”. If I ever had questions about the jobs that needed to be completed or about what else minor league baseball had to offer, I always found other employees who were willing to help and share their knowledge. I found the job to be the perfect balance of professional work experience and fun. I loved going into work every day and as a result would like to further investigate the world of minor league baseball as a future career.”
Tara Smeak (Edinboro University of PA) – “While working this past summer as an intern with the Frederick Keys I had the opportunity to get my foot in the door in the sports world. I learned many different aspects of marketing and promotions, while having fun and enjoying the company of my fellow interns. This internship helped me realize what I wanted to do in my future and made me even more excited to get there.”
As you can see, this internship program can be a great opportunity for anyone looking to start a career in sports. If you have any questions, feel free to shoot me, Brandon Apter, an email at email@example.com. For any perspective interns out there, I hope to hear from you soon!